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Bekasi, Indonesia

Hi, I'm

Helsa

UI/UX Designer

A UI/UX Designer with 4+ years of experience in end-to-end product design, specializing in user-centered interfaces that improve usability and support business objectives ;)

Hire Me!

See my Portfolio

Years of experience

10

Case studies

Core services

UI/UX Designer

at Mbizmarket.co.id

End-to-end

research → prototype

UX Design

✦

User Research

✦

Usability Testing

✦

UI Design

✦

Wireframing

✦

Prototyping

Selected work

Featured projects

Procurement flows for Mbizmarket and public microsites for Indonesian cities.

Skala Usaha

Business scale categorization (Micro, Small, Medium, Large) to support MSME (UMKM) classification.

Mbizmarket

Web & Mobile

Microsite Kota Malang

A microsite for the City of Malang integrated with Mbizmarket to empower local MSMEs (UMKM).

Public Sector

Website

Quantity Decimal Value

Lets buyers purchase products using decimal quantities for supported unit types.

Mbizmarket

E-commerce

More case studies

7 projects

Microsite Kabupaten Trenggalek

→

Minimum Quantity

→

Adendum Purchase Order

→

Invoice Partial

→

Product Comparison

→

Product Include Tax

→

MbizTravel

→

Check my Portfolio

→

See Portfolio

What I do

Services

I can join at any stage, from the first research question to a developer-ready prototype.

UX Design

User flows and information architecture that turn complex processes into clear steps.

Flows · IA · User journeys

User Research & Usability Testing

Interviews and usability tests that show where users get stuck and why.

Insights · Test reports

UI Design

Consistent, accessible interfaces built on reusable components and clear specs.

UI kit · Dev handoff

Wireframing & Prototyping

Low to high fidelity wireframes and clickable prototypes to validate ideas early.

Wireframes · Prototypes

About me

Hi, I'm Helsa, a UI/UX Designer who turns complex problems into intuitive digital experiences.

I work at the intersection of user empathy, business strategy, and technical feasibility. Detail oriented, collaborative, and slightly allergic to confusing interfaces.

User empathy

Business strategy

Technical feasibility

Experience

Where I've worked

2022 – Present

UI/UX Designer

Mbizmarket.co.id

Designed UI/UX from wireframes to prototypes, created user-friendly interfaces, improved experiences through testing, and collaborated with developers and product managers.