Competing product, obvious bias, so let me lead with the fair part. Framer is excellent. The animation work is best in class, the CMS is real, and the editor is a pleasure once it clicks. Plenty of people should just use Framer.

The question worth asking before you commit is where your design ends up living.

What the Figma import actually does

This trips people up because the marketing sounds like a connection. It isn't. Framer's own academy describes the flow as selecting the layers you want and pasting them directly into your Framer project. Auto layout, hierarchy and fill properties come across, which is impressive, but the transfer is a point in time copy going one direction.

After that paste, your Figma file and your Framer project are two separate things. Edit the Figma file and nothing happens to the site. Edit the site and your Figma file quietly becomes fiction.

There are third party Framer marketplace plugins that re-sync some things, mostly color styles, text styles and image assets. They don't sync layouts or pages, and they aren't first party. So the drift is structural, not a gap somebody forgot to fill.

Framer's pricing

At the time of writing: Free, Basic at $10/mo, and Pro at $30/mo on yearly billing, priced per site, plus Enterprise. Extra editors are $20/month. Pro includes 150 pages and charges $20 per additional 100 after that.

The free tier publishes to a .framer.website subdomain and carries the "Made in Framer" badge. Custom domains start at Basic. CMS is 2 collections and 1,000 items on Basic, 10 collections and 2,500 items on Pro.

That's fair pricing for what it is. Look at framer.com/pricing for current figures.

Stay on Framer if

Your site needs scroll-linked animation, page transitions, or interaction work with any real complexity. Framer is better at that than we are and it isn't close.

Same if you're running a CMS-driven blog or a directory, or if you've already gone all in and your team edits directly in Framer without touching Figma. A tool everybody knows beats a tool that's theoretically tidier.

I should say plainly that Figment has no CMS and no interaction engine. If those are load-bearing for your project, stop reading.

The alternative: don't move the design at all

Figment is a Figma plugin. Select the frames you want to be pages, publish, and you have a live site on your own domain. To change something later, you open the same Figma file, change it, and publish again.

One copy of the design. Nothing to keep in sync, because there's no second thing.

What you get here that Framer doesn't give you

The Figma file is yours outright, so the entire design is portable on the day you want out. No drift, since design and production are the same artifact. Every update is a design edit instead of a translation job. Publishing takes under a minute. The canvas stays in a format AI can genuinely work on rather than a proprietary builder's internal model. And we've been at this since 2021, with 20,048 sites published.

Where we stop: designed sites. Portfolios, studio and agency sites, business sites, landing pages.

Moving a Figma-first site over

If you imported into Framer but still have the original Figma file, that file is most of your migration. Open it, confirm you have a desktop and mobile frame per page, and port over anything you only ever changed on the Framer side. Then install the Figment plugin, publish, and check the live URL before touching DNS.

If the design only exists inside Framer now, screenshot each page and rebuild the frames in Figma once. Annoying afternoon, permanent fix.

Longer walkthrough here: Framer vs Figment, publishing your Figma design.

AI, honestly

Our AI website builder runs on your open Figma canvas instead of inside a closed editor. It's in early access and not self-serve yet, so I'm not going to pretend you can sign up and use it tonight. To see Figment and get on the early access list, request a demo.

Torn between the two? Describe the project on Discord. If Framer is the right call I'll say so.