IONOS website builder: plans and limits

IONOS sells its website builder in three plans - Starter, Plus, and Pro - shown on its US pricing page in US dollars, each priced with a discounted rate for the first year that steps up to a stated renewal price afterward. IONOS's own Help Center still documents the underlying editor by an older product name, MyWebsite Now, even though the current commercial page markets the plans simply as "Website Builder." Here's what each plan costs and includes, and what its storage and page limits actually are, sourced from ionos.com's website builder page, checked September 2026.

Is this the same thing as "MyWebsite"?

Functionally, yes, though the branding has shifted. IONOS's current US pricing page for the product doesn't use the name "MyWebsite" anywhere in its plan cards - it markets the product as an "AI Website Builder" with plans called Starter, Plus, and Pro. But IONOS's own Help Center still documents the editor itself under the name MyWebsite Now, with a help section titled "Welcome to MyWebsite Now" that walks through customizing a template, colors and styles, and page structure (IONOS Help, "Welcome to MyWebsite Now", checked September 2026). In practice, that means the editor you land in after buying a Starter, Plus, or Pro plan is the same product IONOS's help documentation still calls MyWebsite Now - the commercial name has moved on ahead of the help-center naming.

What do the three plans cost, and in what currency?

These prices are from ionos.com's US site, in US dollars - IONOS serves other countries through separate, locally priced sites, so treat the numbers below as specific to the US page rather than universal. Each plan lists a crossed-out list price, a discounted rate "with a 1-year term," and (for two of the three plans) a stated renewal rate after that first year:

IONOS's page doesn't display a post-term renewal figure on the Pro card the way it does for Starter and Plus, so don't assume a specific renewal number for Pro - check the live pricing page or your own cart before buying if that matters to your decision.

What does each plan actually unlock?

The three plans are cumulative, each carrying everything in the plan below it, per IONOS's own plan cards on its website builder page:

• Starter, the entry plan, includes easy website editing with drag-and-drop design tools, an AI logo generator, competitor tracking (branded as "marketingRadar"), and "10 GB storage and 2 GB mailbox."
• Plus adds, on top of everything in Starter, AI text, image, and website-generation tools, AI-driven SEO help, online booking tools, "SiteAnalytics," and a jump to "50 GB of storage and 12 GB mailbox."
• Pro adds, on top of everything in Plus, unlimited storage, unlimited subpages, "Advanced SEO with rankingCoach Standard," "SiteAnalytics Plus," and a 50 GB mailbox.

What comes with every plan, regardless of tier?

A few things apply across all three rather than being a per-plan unlock. IONOS's page lists, under all plans: a free custom domain, a professional email address, mobile-optimized websites, "easy marketing tools," and a 30-day money-back guarantee. The page also notes that "state and local taxes will apply" on top of the listed price, which is worth factoring in if you're comparing the sticker price directly against another builder's.

What are the real storage and page limits?

This is the plan-to-plan difference that matters most if your site will carry a lot of images or pages. Starter caps you at 10 GB of storage and a 2 GB mailbox; Plus roughly quintuples that to 50 GB of storage with a 12 GB mailbox; Pro removes the storage cap entirely ("Unlimited storage") and also removes any page-count limit ("Unlimited subpages"), while its mailbox allowance actually lands at 50 GB - the same figure as Plus's storage number, not a further increase on Plus's 12 GB mailbox. If you're planning a content-heavy site (a large photo gallery, a blog with years of posts), that jump from a capped Plus plan to an uncapped Pro plan is the more relevant difference than the small monthly price gap between them during the first-year discount period.

Which plan fits which situation?

• Starter fits a small, simple site - a handful of pages, a modest mailbox, and no immediate need for AI SEO or booking tools.
• Plus fits a business that wants IONOS's AI content and SEO tools plus online booking, without yet needing unlimited storage or pages.
• Pro fits a site that will keep growing - more pages, more media, and a need for the more advanced rankingCoach SEO tooling - where a storage or subpage cap on a lower plan would eventually become a real constraint.

IONOS is one of several budget-priced builders that bundle a website, domain, and email into one low first-year price. If you're comparing that general approach against another low-cost proprietary builder, our Hostinger vs. Wix comparison covers a similar ownership and pricing trade-off, and our breakdown of what a website actually costs covers how a builder subscription like this stacks up against a domain, hosting, and designer bought separately.

Where does Figment fit in?

Nowhere directly - Figment isn't an IONOS alternative in the plan-and-storage sense above. Figment publishes a website from a Figma design you've already built, through its Figma plugin; it doesn't sell tiered storage or mailbox allowances the way IONOS's Starter/Plus/Pro plans do. If what you need is IONOS's specific mix of website builder, business email, and domain in one subscription, its own plans and their limits above are the right starting comparison.

Bottom line: IONOS's three plans mainly buy you more storage, a bigger mailbox, and more AI and SEO tooling as you go up, with Pro removing the storage and page caps altogether. Prices shown here are from IONOS's US site in US dollars and reflect a discounted first-year rate rather than a flat ongoing price - check the live pricing page for your own country and the current offer before you commit to a plan or a 1-year term.