Selling on Squarespace: what you get on each plan

Every current Squarespace plan - Basic, Core, Plus, and Advanced - can sell something; there's no separate "store" tier you have to upgrade into. What changes plan to plan is the transaction fee Squarespace takes, plus a few extras like commerce analytics and carrier-calculated shipping. This guide covers the four product types you can actually sell, how the fees work, and what checkout requires, sourced from Squarespace's own help center (checked September 2026). If you're weighing Squarespace against a dedicated store platform, our Shopify vs Squarespace comparison covers that trade-off directly - this page only covers what you get by selling on Squarespace itself.

What can I actually sell on Squarespace?

Squarespace's help center defines four product types, and which ones fit your business is the first real decision:

• Physical products - "merchandise, apparel, and other physical goods you sell to customers," per Squarespace's help article (Squarespace, "Physical products", checked September 2026). Selling these requires you to "add at least one shipping or local pickup option to your store."
• Service products - Squarespace defines these as "in-person classes and events (without physical tickets), or other services you offer" (Squarespace, "Service products", checked September 2026). Because they aren't shipped, "they don't require customers to pay for shipping or enter a shipping address at checkout." For appointment-based work, Squarespace's own guidance points toward Acuity Scheduling instead of a plain service product - check the fit before you build a booking flow around a product listing.
• Digital Products - distributed and accessed entirely online. Squarespace frames this as "a set of adaptable tools to help you create passive income from your site" by placing content - courses, downloadable worksheets, video or audio content, community pages - behind a paywall (Squarespace, "Monetize your site", checked September 2026). Visitors "sign up for a pricing plan to access the content," paying a fixed amount, a recurring subscription fee, or nothing if you choose to gate it behind free account creation instead.
• Subscription products - not a fifth category, but a billing mode you can apply to physical or service products: "create subscription products to sell goods or services on a recurring basis." Squarespace's subscriptions guide is explicit that download-type digital products can't become recurring subscriptions the same way, though separate Digital Product subscription billing exists for content and memberships (Squarespace, "Subscription products", checked September 2026).

Which plans support which of these?

All of it is available starting on Basic - Squarespace's commerce documentation lists selling unlimited products, selling content and memberships, selling subscription products, abandoned checkout recovery, local and regional shipping, customer reviews, sending invoices, and customer accounts as Basic-plan capabilities (Squarespace, "Selling on the Basic, Core, Plus, and Advanced plans", checked September 2026). Two features are explicitly gated to Core and above instead: commerce analytics and third-party integrations, plus purchase funnel analytics and carrier-calculated shipping. If your store needs carrier-calculated shipping rates at checkout, that's a reason to skip Basic even for a small catalog.

Subscriptions have their own plan floor, separate from the product-type question: Squarespace's subscriptions guide states you "need to be on the Basic, Core, Plus, Advanced or Commerce Advanced plan" to sell physical or service products as subscriptions, while Digital Product subscriptions are also available on the older Business and Commerce Basic legacy plans. Subscriptions also require a specific payment method - Squarespace states you must be "connected to Squarespace Payments or Stripe," since "you can't sell subscription products using PayPal, Apple Pay, or ACH payments."

How do the fees actually work?

This is the part that changes your margins, and it's two separate fees, not one:

The online store transaction fee is what Squarespace itself takes on a physical or service product sale, on top of payment processing; it disappears entirely from Core up. The Digital Product fee is a separate charge specifically on content and membership sales through the Digital Products tools, and it only reaches 0% on Advanced - a creator selling a $20 course on Basic loses $1.40 to that fee alone, before card processing. Card processing through Squarespace Payments applies on every plan regardless of the other two fees, and it gets marginally cheaper as you go up in plan.

What does checkout actually require?

Checkout runs through Squarespace's own commerce system rather than a separate app: customers add items to a cart and check out on your domain. For physical products, you need at least one configured shipping or local pickup method before checkout will work at all. For subscriptions specifically, checkout is limited to Squarespace Payments or Stripe as the payment processor - if you only have PayPal connected, a subscription won't be sellable until you add one of those two. For digital content sold through Digital Products, the visitor signs up for a pricing plan rather than adding a line item to a cart in the traditional sense, since the product is access to content rather than a shipped or scheduled good.

Which plan should I actually pick for a store?

• A small shop selling a handful of physical or digital products, testing demand: Basic works, but budget for the 2% (physical) or 7% (digital) fee eating into early margins.
• A store with any real sales volume, or one that wants purchase funnel analytics and carrier-calculated shipping: Core is the plan most stores actually land on, since it drops the physical-product fee to 0% entirely.
• A content or membership business selling recurring access: the Digital Product fee matters more than the online-store fee here - Plus (1%) or Advanced (0%) meaningfully change your take-home on recurring revenue.
• A higher-volume store processing many orders: Advanced's combination of 0% on both fees and the lowest card-processing rate is where Squarespace positions itself as competitive with a dedicated commerce platform.

Where does Figment fit in?

Nowhere for this decision. Figment publishes a website from a Figma design through its Figma plugin; it has no product catalog, checkout, or payment processing of its own, so it isn't an alternative to Squarespace's commerce tools. If your business is the store itself - not a landing page in front of it - Squarespace's plans above (or a dedicated platform like Shopify, covered in our Shopify vs Squarespace comparison) are the right comparison. For the underlying plan prices and contributor limits behind these commerce numbers, see our Squarespace pricing guide.

Bottom line: every Squarespace plan from Basic up can sell physical, service, digital, and subscription products - the plan choice mostly changes what Squarespace keeps from each sale. The online-store fee drops to 0% on Core; the separate Digital Product fee doesn't hit 0% until Advanced. Check your actual product mix against that fee table before picking a plan on price alone.