v0 Pricing: Plans, Credits, and What Each One Includes

v0's pricing page currently lists Free at $0/month, Plus at $30/user/month, Business at $100/user/month, and a custom-quoted Enterprise tier — plus a legacy Premium plan at $20/month that v0 no longer sells to new users (v0, pricing page; v0 Docs, "Pricing", both checked September 2026). The Plus plan's $30 figure appears next to a struck-through $90/user/month reference price on the live page — that's one current price with a discount shown beside it, not two separate plans. On top of the plan price, every plan works from a prepaid credit balance that generations draw down. Here's what each plan includes and how that credit system actually works, read directly from v0's own pages today.

What does each plan cost, and what does it include?

v0's docs page lists five plans: Free at no cost, for people exploring; Premium at $20/month, for higher limits and power users; Plus at $30/user/month, for fast-moving teams and collaboration; Business at $100/user/month, for privacy-conscious teams; and Enterprise, for large companies that need additional security (checked September 2026). That same page adds a detail worth knowing before you pick a plan: "The Premium plan is in the process of being sunsetted and is no longer available to new users." Anyone starting fresh today is really choosing among Free, Plus, Business, or Enterprise.

(v0, pricing page, and v0 Docs, "Pricing," both checked September 2026.) Business and Plus include the identical $30-per-user monthly credit allowance — the $70/month price jump from Plus to Business buys training opt-out, not a bigger credit balance.

How do v0's credits actually work?

Credits work like a prepaid balance you draw down as you use v0, and they don't just vanish at the end of the month. v0's docs describe the mechanic: each plan includes a monthly credit allowance, generations draw from your balance, and generation pauses when credits are used up. You can buy more credits at any time on Premium, Plus, and Business, and unused monthly credits roll over to the next billing cycle and expire after 65 days (checked September 2026). Buying extra credits works differently once your subscription ends: "Purchased credits remain in your balance when your subscription expires, but they require an active paid plan to use and expire one year after purchase" (same source). Enterprise accounts don't buy credits the same way — they "should contact their Account Executive to organise additional credit purchases" (same source).

On Plus, Business, and Enterprise, there's a second, team-level pool sitting behind your individual credits. Per the same docs page, monthly credits stay individual per user, while Shared Credit Pool credits are shared across the team, are used only after individual monthly credits run out, and expire one year after purchase. In practice, a team member burns through their own $30 before the shared pool kicks in, so one person's heavy usage doesn't immediately drain a teammate's monthly allowance.

What do the underlying AI models actually cost?

Beyond the plan price, v0 publishes per-token rates for the models it offers, measured in US dollars per one million tokens. From the live pricing page: v0 Mini runs $0.20 input / $0.25 cache write / $0.02 cache read / $1.20 output; v0 Pro runs $2 / $2.50 / $0.20 / $10; v0 Max runs $5 / $6.25 / $0.50 / $25; and v0 Max Fast runs $10 / $12.50 / $1 / $50 (v0, pricing page, checked September 2026). These rates are what your credit balance is actually metered against — a v0 Max Fast generation burns through credits faster than the same task run on v0 Mini. The page also notes: "All prices shown are in USD and exclude value-added tax (VAT), goods and services tax (GST), and other applicable taxes. Taxes are calculated based on your billing address and added to your invoice where required by law" (same source).

Which plan should I actually pick?

• Pick Free to try v0 without a subscription — you still get Vercel deployment, Design Mode, and GitHub sync, just capped at $5 of monthly credits and 7 messages a day.
• Pick Plus once you're past the free tier's daily message cap or want centralized team billing and shared chats, and you're comfortable with per-user pricing.
• Pick Business if training opt-out matters for your organization; the credit allowance is identical to Plus, so this is a policy upgrade, not a bigger usage budget.
• Talk to v0's sales team about Enterprise if you need SAML SSO, role-based access control, or guaranteed support SLAs.
• Check v0's current pricing page before committing — the Plus plan's reference price and any future promotional pricing are exactly the kind of figures that change independently of this guide.

How does this compare to Lovable and Bolt's pricing?

v0 prices by seat plus a metered, per-model credit system; that's a different shape from both builders we've compared it against directly. Our v0 vs Lovable guide covers how v0's Figma import (gated to a paid plan) stacks up against Lovable's Figma routes, plus a fuller side-by-side of generation, backend, and code ownership. Our Bolt vs v0 guide covers the deeper mechanical difference in how each ties Git, branches, and hosting to publishing. Neither of those guides repeats the plan and credit numbers above in full — this page is the one to check for v0's current prices.

Is Figment a fit if I'm choosing between v0 plans?

Not for the same job. v0's plans price a prompt-to-app builder that deploys to Vercel — Plus and Business specifically add team billing, shared credits, and training opt-out for that kind of work. Figment publishes a design made in Figma as a live website through its Figma plugin; it has no per-model credit system and doesn't generate application backends. Its plans are Free (unlimited sites on a figment.so subdomain, with a badge), Pro at $49/mo or $39/mo billed yearly (10 custom domains, no badge, HTML/CSS export), and Studio at $199/mo or $159/mo billed yearly (50 domains), with a 30-day free trial on paid plans. If what you actually need is a marketing site or portfolio built from a Figma file rather than a generated application, that's a different tool and a different pricing question than the one this page answers.

Bottom line: v0's current lineup is Free at $0, Plus at $30/user/month (with a $90 reference price shown alongside it), Business at $100/user/month, and custom-quoted Enterprise, plus a Premium plan being phased out for new signups. Plus and Business draw from the same $30-per-user monthly credit allowance, so the real decision between Plus and Business comes down to whether training opt-out is worth $70 more per user each month. Check v0's own pricing page before you commit, since the reference price next to Plus is exactly the kind of promotional detail that can change.