Building a Real Estate Agent Website

A real estate agent's website needs a listings page, a lead-capture form, and enough local search visibility for people searching a specific area to find you — an MLS/IDX feed is useful but optional, and only a few platforms document a real integration path for one. Wix documents a native listings structure through its CMS; Squarespace documents connecting an MLS search through a specific third-party service and a code block, not a built-in feature. This guide covers what each vendor's own pages actually say, checked September 2026.

What does a listings page actually need?

At minimum: property photos, price, address or area, and a way for someone to ask about it. Wix documents this directly as a starting structure rather than something you build from scratch: "Choose a real estate template from our ready-made site templates. These templates are designed specifically for real estate listings and come with pre-built pages and elements tailored to showcase properties effectively" (Wix Help Center, "Creating a Real Estate Listings Site", checked September 2026). If you already have a site and don't want to switch templates, Wix's same page describes a CMS-based option instead: "add the Property Listings CMS preset, then replace the demo properties with your own. This preset includes a database structure for properties, making it easy to add, edit, and organize your listings." That's a genuine content-management approach — one dataset of properties feeding a listings page — rather than one static page per property that you'd otherwise have to duplicate and update by hand.

Squarespace doesn't publish an equivalent dedicated "real estate listings" feature page. A workable listings page on Squarespace is a standard content structure — a page or blog-style collection with one entry per property, built from Squarespace's existing page and gallery blocks — rather than a named real-estate product the way Wix documents one.

Does Wix or Squarespace support IDX/MLS integration?

Neither supports it natively, and both vendors say so plainly rather than leaving it ambiguous.

Wix's own support article states it directly: "Currently, Wix does not support Internet Data Exchange (IDX) integration for real estate agents" (Wix Help Center, "Request: IDX (MLS) Integration", checked September 2026). The same page names a specific route instead: a third-party app, iHomefinder Real Estate, available from the Wix App Market, or, for developers, connecting to an external server through Velo by Wix.

Squarespace documents a narrower, code-based path in a dedicated help article: "Adding an MLS search" names three specific IDX providers — Diverse Solutions, IDXBroker, and Displet — and describes the method as adding "advanced code to a code block," with some services needing "additional code that you'll need to add to code injection" (Squarespace Help Center, "Adding an MLS search", checked September 2026). That method has a plan requirement: adding JavaScript or iframes to a code block "is available in the Core, Plus, Advanced, and some legacy billing plans" (Squarespace Help Center, "Add custom code to your site", checked September 2026) — a Basic-tier Squarespace plan below that threshold can't run the embed at all, regardless of which IDX provider you sign up with. Our Squarespace pricing guide covers what each plan tier actually includes if you're deciding which one to buy for this reason specifically.

Either way, an IDX integration is a separate paid relationship with an MLS-connected vendor — Diverse Solutions, IDXBroker, Displet, or iHomefinder — layered on top of your Wix or Squarespace plan, not a feature either builder turns on by itself. Before signing up with any of them, confirm with your local MLS what paperwork or membership they require to license IDX data to a vendor at all; that approval sits outside anything Wix or Squarespace can grant.

What if I don't want to pay for a full IDX feed?

Both vendors' documented paths are for a live, syncing feed of MLS data — not for a handful of your own current listings. If you only need to show properties you personally represent, a simpler CMS-based listings page (Wix's Property Listings CMS preset, or a manually maintained Squarespace page) can work without an MLS relationship at all. The tradeoff is real: visitors can't search the broader local market on your site, only what you've manually added, and every new listing or price change is a manual update rather than something that syncs automatically from the MLS.

How do I actually capture a lead?

A basic contact form is the floor, not the ceiling. Squarespace's native form block is the same one covered in our guide to Squarespace forms — by default it emails every submission to your account, and you can add Google Drive, Mailchimp, Zapier, or the built-in Contacts panel as extra storage. That's enough for a a contact-me-about-this-listing form on a single property page.

An IDX vendor typically adds its own lead capture on top of that. Wix's App Market listing for Buying Buddy IDX CRM, one of the third-party options named on Wix's own IDX support page, describes an "integrated CRM solution for real estate agents, teams and brokerage offices" with "follow-up tasks, drip campaigns, new listing alerts, as well as SMS and email marketing" (Wix App Market, "Buying Buddy IDX CRM", checked September 2026). If you're running a full IDX feed, a vendor's own lead-capture and CRM tools are usually the more complete option for tracking who viewed which property, rather than routing every inquiry through a plain contact form that lands in one inbox.

What does local SEO actually require here?

Two things Google documents directly: an accurate Business Profile, and relevance to the specific area you serve. Google states the three ranking factors plainly: relevance ("how well a Business Profile matches what someone is searching for"), distance ("how far each business is from the customer who's searching"), and prominence ("how well-known a business is"), and separately that "businesses with complete and accurate info are more likely to show up in local search results" (Google Business Profile Help, "Tips to improve your local ranking on Google", checked September 2026).

For an agent working a defined territory rather than operating out of a public storefront, Google's guidance on service-area businesses is specific: "you should hide your business address from customers" and instead set a service area, and "the boundaries of your profile's overall service area shouldn't extend farther than about 2 hours of driving time from where your business is based" (Google Business Profile Help, "Guidelines for representing your business on Google", checked September 2026). That guidance is specifically for businesses that serve clients at other locations rather than at a fixed office — if you work out of a brokerage's public office, the standard business-location setup, with the address shown, is the correct one instead. Check which category actually describes your practice before setting up the profile either way.

What should I check before launch?

• Confirm MLS permission before you pay a vendor. IDX access is licensed through your local MLS, and Wix or Squarespace can't grant that on their own — the app or code embed only works once the MLS itself has approved the connection.
• Match the plan to the method. Squarespace's code-block/code-injection route needs Core, Plus, Advanced, or an eligible legacy plan; a lower tier can't run the embed at all.
• Decide between a full feed and a simple listings page. A syncing IDX feed is more work and cost than most solo agents need if they're only showing their own listings.
• Route the lead somewhere you'll actually see it. A default single-inbox contact form is easy to miss; add a second storage option or use the IDX vendor's CRM if you're running one.
• Pick the right Business Profile setup. Service-area if you work in clients' homes and neighborhoods, or a normal address listing if you have a public office — using the wrong one can violate Google's own guidelines for that category.

Where does Figment fit in?

Nowhere for listings or IDX. Figment publishes a website from a Figma design through its Figma plugin; it has no CMS, no property database, and no MLS integration of its own. A Figment-published real estate site would need to embed a separate IDX widget the same way a Wix or Squarespace site does, or keep listings to a simple, manually maintained page if a full feed isn't worth the cost yet.

Bottom line: neither Wix nor Squarespace bundles MLS/IDX access — both document a path to a third-party integration, and both require an existing MLS relationship you obtain separately. Wix's CMS-based listings preset and Squarespace's page-and-block approach both work for a simpler, manually maintained set of your own listings without that vendor relationship at all. Match the setup to whether you actually need a live market feed or just a clean way to show your own current listings.