How to Update and Refresh Your Website Content

Websites don't fail loudly, they go stale quietly: prices drift out of date, the team photo shows someone who left last year, and the "new" product badge is eighteen months old.

On a traditional platform, fixing that means logging into an editor you barely remember. On a Figma-published site it's a design edit: change the canvas, republish, done. Here's a routine that keeps a site current in about an hour a month.

The monthly fifteen minutes

Open your live site, not the design, and skim it like a first-time visitor. Check the facts first: prices, hours, dates, phone numbers, addresses. Then the freshness signals, meaning the copyright year in the footer, anything labeled "new," and seasonal references. Last, check your proof. Does your best recent work or newest testimonial actually appear anywhere? Your latest project shouldn't live only on Instagram.

Note what's stale, fix it in Figma, select the frames, republish with the plugin. The whole loop takes minutes, which is the entire point of the workflow.

The quarterly pass

Once a quarter, go deeper.

Rewrite one page, usually the homepage or your main service page. Paste its copy into ChatGPT or Claude and ask for a tighter version in your voice. "Keep the meaning, cut a third of the words" is a reliable prompt. Paste the winner back into your frames.

Swap tired images, because anything you're bored of your visitors were bored of months ago.

Add one new section: a recent project, a new FAQ answer, an updated offer. In Figma that's duplicate-frame, edit, done. No template will tell you the section isn't supported.

Then check mobile: after editing desktop frames, give the mobile frames the same changes. Two minutes now saves a squished-looking site later.

Let AI draft, you approve

You don't have to write the refreshes yourself. AI drafts new headlines and updated descriptions, you curate and trim on the canvas, Figment publishes when you're happy.

That's also where the product is heading. AI that proposes updates directly in your website's design, so "refresh the homepage for spring" or "update the pricing section" becomes something you approve rather than something you build. The open design file is what makes that possible. Sites locked inside template editors can't offer it.

When a refresh isn't enough

The routine also tells you when it's time for a real redesign: when you notice you're fighting the layout instead of the words. When that happens you're in a good spot, because your entire site is already a Figma file. Restyle it, or drop your content into a new community template, and republish. No migration, no rebuild, no developer.

Stale site and not sure where to start? Show it to us on Discord and we'll point at the three things to fix first.

Want us to look at yours? Book a demo and we'll go through it with you.