Square Online: Square's website builder explained

Square's website builder - sold today under the name Websites, though most people still call it Square Online - is an ecommerce site builder built to plug directly into Square's point-of-sale system, and it now runs on the same Free, Plus, Premium, and Pro plans Square uses across its whole product line. It's built for selling products online with in-person sync, not a general-purpose page builder. Restaurants and appointment-based businesses have their own related Square products layered on top of it. Here's what it actually offers and what each plan costs, sourced from Square's own site and Square Support Center, checked September 2026.

What is Square Online actually for?

Square's own product page frames it around one core idea: "Connect in-person and online sales" so "your online store integrates with Square Point of Sale to give you a full picture of your business." That integration runs through the whole feature set, not just checkout - the same page describes syncing customer data ("sales history, loyalty points, and more in a central directory that includes all channels"), tracking "inventory across all store locations and sales channels so you never oversell," and sending every order, "whether placed online or in person," through the same Square Point of Sale system.

The core commerce toolkit includes customer accounts, mobile checkout, product spotlighting, scheduled sales, shipping discounts, in-store pickup, local delivery, built-in SEO tools, and integrations with Google and Meta, per the same product page. This makes Square Online a fit for a retail or product-based business that already uses, or plans to use, Square's point-of-sale hardware and dashboard - not a like-for-like replacement for a general website builder with no commerce or POS ties.

What plans does Square Online come in, and what do they cost?

Square consolidated what used to be many separate subscriptions into one shared set of plans across its products. For the website builder specifically, Square's online store page lists four tiers:

Plus and Premium both list a 30-day free trial on Square's page. Pro isn't self-serve - Square's page directs you to "talk to our team" and mentions hardware discounts, onboarding support, and account management as things you can ask about at that tier.

How do the processing fees differ by plan?

This is where the plans genuinely diverge, and Square's Support Center breaks the schedule down by payment type for each one (Square Support Center, "Learn about Square fees", checked September 2026):

A few fee details apply the same way across all three plans: manually entered or card-on-file payments run "3.5% + 15¢" regardless of plan, an additional "1.5%" fee applies to cards issued in a different country than your Square account, and cash or check payments carry no Square fee at all. Gift card loading is the one line that changes again on Premium: it drops to a "0% load fee," versus "2.5% load fee" on Free and Plus. Square's Support Center is also direct about what's never charged, on any plan: there's no fee for activation, downloading the Square app, chargeback and dispute management, or early termination.

What does Square Online offer restaurants specifically?

Square Online itself is a general commerce site, but Square runs a separate, purpose-built product for food ordering: online ordering profiles. Square's own page describes it as a way to "start accepting orders in minutes" through "a branded profile that functions just like a custom app for your business," with "no extra effort or monthly fees" beyond Square's standard processing. Orders sync straight into the same system restaurants already use for the counter: "All orders, whether placed online or in person, come through your Square Point of Sale and go right to the kitchen" (Square, online ordering). That's a distinct product from a full Square Online storefront, and you can run either one, or link them together, depending on whether you need a full site or just an ordering page. If you're comparing Square specifically against other builders for a restaurant's website, our guide to what a restaurant website needs covers the menu, ordering, and reservation requirements that apply regardless of platform.

What does it offer appointment-based businesses?

That's a third, separate Square product: Square Appointments, which includes its own booking website builder rather than routing through Square Online. Square's page for it describes letting "customers book online 24/7 with an easy-to-use website that reflects your style," with the ability to "sell your products alongside your services online" and "handle selling online, shipping orders, and offering pickup through the same website you take bookings through" (Square Appointments). Square Appointments runs on the same Free/Plus/Premium/Pro pricing structure as the rest of Square's products, per its own pricing page, rather than a separate fee schedule.

Which Square product should I actually start with?

• A retail or product business ready to sell online with POS sync: start with Square Online (Websites) on the Free plan, and move to Plus once you need lower online rates or features like customer accounts and subscriptions.
• A restaurant that mainly needs takeout and delivery orders synced to the kitchen: look at Square's online ordering profiles first - it's the more direct fit and carries no separate monthly fee.
• A service or appointment business (salons, classes, consultations): Square Appointments' own booking website is the native route, since it's built around scheduling and staff availability rather than a product catalog.
• A high-volume operation over $250,000/year in processing: talk to Square's sales team about Pro custom pricing before committing to Plus or Premium.

Where does Figment fit in?

Nowhere directly - Figment isn't a Square alternative in the commerce-and-POS sense above. Figment publishes a website from a Figma design you've already built, through its Figma plugin; it has no point-of-sale integration, no product catalog, and no processing-fee schedule of its own. If in-person and online sales syncing through one register is the actual requirement, Square's own products are the right comparison to work from. And if you're wondering whether an existing Square Online store is affected by Weebly's separate shutdown, our guide on that specific question covers what's confirmed so far.

Bottom line: Square Online (Websites) is built around syncing with Square's point-of-sale system, and its Free/Plus/Premium/Pro plans mainly buy you lower processing rates and more advanced features as you go up - not a different core product. Restaurants and appointment-based businesses have their own, more specific Square products layered alongside it. Check Square's own pricing pages for the current numbers before you commit, since plan pricing and fee schedules are the kind of detail Square updates.