What Webflow's Free Plan Includes

Webflow's free Starter plan gives you a working site on a webflow.io subdomain, a limited version of the Webflow CMS, 2 static pages, 1 GB of bandwidth, and 50 form submissions — and it keeps a "Made in Webflow" badge on the site that you can't turn off without upgrading. It isn't a time-limited demo: you can build and publish on Starter for as long as you want. But it's built around firm caps, not a trial period, and several things Starter can't do only unlock on a paid Site plan. Here's exactly what's included, sourced from Webflow's pricing page, checked September 2026.

What does Webflow's free Starter plan include?

Webflow's own pricing page lists Starter as free, "For exploring and experimenting with Webflow," and gives it these specifics:

That's a genuine site, not a mockup — Webflow says on the same page you can "try Webflow for as long as you like with our free Starter plan," and a paid plan is only required to "publish, host, and unlock additional features" beyond what Starter already does. In practice, Starter is fine for a small portfolio, a single-page pitch, or testing the Designer before you commit to a paid plan. Two static pages and no CMS collections rule it out for a site with a blog, a catalog, or more than a couple of sections.

Does a free Webflow site show a "Made in Webflow" badge?

Yes, and you can't remove it on Starter. Webflow's help center is direct about this: "By default, Webflow branding, such as the 'Made in Webflow' badge, will appear on your published sites" (Webflow Help Center, "Webflow branding", checked September 2026). The badge shows on both the webflow.io staging subdomain and a connected custom domain.

The requirement to remove it is specific: "You can hide the badge if you have a Growth, Agency, or Enterprise Workspace plan or a paid site plan." Starter is a free Site plan on a Free Starter Workspace, so it satisfies neither condition — there's no setting on Starter itself that turns the badge off. The same page also flags that Webflow branding appears separately in the site's HTML (a comment naming Webflow, plus references in the exported code), and that toggling off "Webflow branding in HTML" is gated the same way, by a paid Site plan or a Growth-tier Workspace.

What do I need Basic or Premium for?

Basic, Webflow's first paid Site plan, is where a custom domain and badge removal both become available. Per Webflow's pricing page, Basic ($15/mo billed yearly) is positioned "For simple sites that don't need a CMS" and adds a custom domain, 300 static pages, 10 GB of bandwidth, unlimited form submissions, and password protection — but no CMS, matching its own description. If your site needs a domain of your own rather than a webflow.io address, our guide to connecting a custom domain to Webflow covers the DNS records Webflow asks for once you're on a paid plan.

Premium ($25/mo billed yearly) is the plan that actually adds the Webflow CMS, on top of everything in Basic, along with code components, site search, form file uploads, and bandwidth that scales up to 2.5 TB. If your site needs a blog, a team directory, or any other repeating content type, Starter and Basic both fall short — Basic's own plan description says plainly it isn't built for a CMS. Our Webflow pricing guide breaks down the full set of Site, Workspace, and Ecommerce plans if you're comparing more than just the free tier.

Is the Starter CMS actually usable for anything?

Webflow's pricing page labels what Starter includes only as "Limited Webflow CMS," without stating a specific collection or item count on that page. Webflow's own pages have given different CMS item-count figures for the same plan in the past, so this guide won't print a number here — check the current limit on the plan you're actually comparing before you build a content structure around it. What's clear from the plan comparison itself is the direction of travel: Starter's CMS access is described as limited, and Premium is the plan Webflow positions "For content-rich sites with robust CMS and traffic needs." If your project depends on more than a page or two of structured content, plan on Premium rather than trying to make Starter's limited CMS stretch.

What should I check before I build on the free plan?

• Page count. Two static pages is enough for a landing page or a simple portfolio, not for a site with separate pages for services, About, and Contact plus a blog.
• Bandwidth. 1 GB is a hard cap on Starter; a site with a few images and any video traffic can approach it faster than expected.
• The badge. If you need a client-ready, unbranded site, Starter can't deliver that — budget for Basic before you promise a badge-free launch.
• No custom domain. Starter publishes only to webflow.io. If the project needs its own domain from day one, Basic is the actual starting point, not Starter.
• Form volume. 50 form submissions is a low ceiling for a live contact form; Basic removes the cap with "Unlimited form submissions."

Recovery path: what if I outgrow Starter mid-project?

Webflow's plans are billed per site, so upgrading Starter to Basic or Premium is a plan change on the same project rather than a rebuild — your pages, content, and Designer work carry over. What doesn't carry over automatically is anything you built around Starter's limits, such as workarounds for the missing CMS. If you added a custom domain plan hoping to remove the badge later, do that before publicizing the domain widely, since the badge stays visible on both the staging subdomain and any connected domain until you're on a plan that supports hiding it.

Where does Figment fit in?

Figment's own free tier works on a different model: unlimited sites on figment.so with a Figment badge, rather than a page-count or bandwidth cap (figment.so/pricing, checked September 2026). Like Webflow's Starter plan, Figment's free tier keeps a badge on the published site until you upgrade — Pro removes it and adds custom domains and HTML/CSS export. But Figment isn't a Webflow alternative in the way this guide is framed: Figment publishes a website from a Figma design through its Figma plugin, rather than offering an in-browser CMS, a Designer canvas, and code export the way Webflow does. If you're deciding between the two for a Figma-designed project, that's a starting-point question worth separating from a plan-for-plan price comparison.

Bottom line: Webflow's Starter plan is a real, permanently free website, not a trial — 2 pages, a webflow.io address, 1 GB of bandwidth, 50 form submissions, and a limited CMS, with a "Made in Webflow" badge you can't remove until you're on a paid Site plan or a Growth-tier Workspace. Basic adds the domain, page count, and badge removal; Premium is the plan that actually unlocks the CMS. Check Webflow's pricing page for the current numbers before committing to either tier.