Webflow pricing explained: site plans, workspace plans, ecommerce
Webflow prices three separate things - a Site plan, a Workspace plan, and (if you're selling) an Ecommerce plan - and you can mix and match them rather than picking one tier that does everything. A Site plan controls what a single published site can do: pages, bandwidth, and whether it has the CMS. A Workspace plan controls staging environments and collaboration across your account. An Ecommerce plan is a separate add-on if that site sells anything. Here's what each layer costs and includes, sourced directly from Webflow's pricing page, checked September 2026, on its yearly billing view unless noted.
What do Webflow's Site plans cost, and what do they unlock?
Site plans are per-site, and the free tier is a real starting point rather than a time-limited trial:
| Plan | Price (billed yearly) | Positioned for |
|---|---|---|
| Starter | Free | "For exploring and experimenting with Webflow" |
| Basic | $15/mo | "For simple sites that don't need a CMS" |
| Premium | $25/mo | "For content-rich sites with robust CMS and traffic needs" |
Starter gives you a webflow.io subdomain, "Limited Webflow CMS," 2 static pages, 1 GB of bandwidth, and 50 form submissions. Basic adds a custom domain, 300 static pages, 10 GB of bandwidth, unlimited form submissions, and password protection - but as its own description says, it's for sites that don't need a CMS, and the plan card doesn't list one. Premium is the plan that adds the full Webflow CMS, along with code components, site search, form file uploads, and scaling bandwidth tiers up to 2.5 TB. Webflow's own pages have given different collection- and item-count figures for the CMS on the same plan in the past, so this guide won't print a specific item cap - check the live pricing page for the current number on the plan you're actually comparing. Our guide to the Webflow CMS covers what Collections, fields, and page templates actually do once you're on a plan that includes it.
What are the platform-level plans, Team and Enterprise?
Above the three Site plans sit two Platform plans, sold per organization rather than per site. Team is priced at $2,500/mo on an annual contract, and includes everything in Premium plus Site & Workspace management, Webflow Localize, "AEO agents," publishing workflows, single-page publishing, a site activity log and API, and priority support. Enterprise is quote-based ("Talk to us") and adds enterprise-scale permissions, custom roles, dedicated account management, and custom SLAs on top of Team. These are the tiers built for organizations running many sites under one governance and billing setup, not a typical single-site upgrade path.
What do the Ecommerce plans cost and limit?
Ecommerce is a separate paid plan you add to a site, not a feature bundled into the Site plans above. Per Webflow's pricing page, on the yearly billing view:
| Plan | Price (billed yearly) | Item limit | Transaction fee |
|---|---|---|---|
| Standard | $29/mo | 500 ecommerce items | 2% |
| Plus | $74/mo | 5,000 ecommerce items | 0% |
| Advanced | $212/mo | 15,000 ecommerce items | 0% |
All three include a custom shopping cart and checkout; Plus and Advanced add unbranded emails on top of that. Unlike the CMS item-cap situation above, Webflow's pricing page states these ecommerce item limits directly and consistently, so they're safe to plan around - but re-check them before committing a catalog, since plan details do change. Webflow charges these as a platform fee in addition to whatever your payment processor (Stripe, PayPal, and similar) separately charges for handling the transaction.
What are Workspace plans and seats?
A Workspace plan is a different purchase from a Site plan: it governs staging sites, AI credits, and collaboration tools across your whole account, not any single published site. On the "For teams" view, Webflow lists:
| Plan | Price (billed yearly) | Staging sites | AI credits/mo |
|---|---|---|---|
| Starter | Free | 2 staging sites, 2 pages per staged site | 200 |
| Core | $19/mo | 10 staging sites, 300 pages per staged site | 300 |
| Growth | $49/mo | Unlimited staging sites | 400 |
Core adds custom code, code export, and Shared Libraries on top of Starter. Growth adds site password protection, 301 redirects, site-specific access, site-level roles, and publishing permissions on top of Core. Webflow also sells a separate "For freelancers & agencies" Workspace view with its own plan set - check that tab directly on the pricing page if you manage sites for clients rather than one team's own site.
Seats are billed per person, separately from the Workspace plan itself: a Full seat is $39/mo (design full sites or manage admin settings), a Limited seat is $15/mo (edit content or build pages with components), and a Free seat lets someone review and comment at no cost. Every Workspace plan includes one full seat before you need to buy more.
What do the add-ons cost - Localize, Analyze, Optimize?
Beyond the plans above, Webflow sells usage-based add-ons for Site plans. Localize Essential starts at $9/mo, priced by number of locales, and includes AI-powered translation, CMS localization, static page localization, localized SEO, and style localization. Localize Advanced starts at $29/mo and adds asset localization, localized URLs, and automatic visitor routing on top of Essential. Webflow states you "can try out basic Localize functionality for free, no matter what plan you're on. Pay only when you're ready to publish." Our guide to Webflow Localization covers how locales, translation, and hreflang routing actually work once you've added it.
Analyze starts at $9/mo, priced by monthly sessions, for on-site analytics. Optimize starts at $299/mo, priced by monthly page views, for A/B testing and personalization tools. Both scale up in price at higher usage tiers shown on the pricing page. A separate AI-credit add-on sells 2,000 additional Workspace AI credits for $20/mo if your plan's included allowance runs out.
Which plan combination should I actually pick?
- A simple, static site with no blog or products: Basic Site plan is enough on its own - you don't need Premium or an Ecommerce plan.
- A content-heavy site with a blog, team pages, or any repeating content type: Premium, for the CMS - check today's collection and item limits on the pricing page rather than trusting an older number.
- A store: add an Ecommerce plan on top of a Site plan; Standard's 2% fee is fine at low volume, but Plus's 0% fee and higher item cap pay for themselves once sales grow.
- A freelancer or agency managing several client sites: look at the Workspace plan's "For freelancers & agencies" view and its seat pricing, not just a single Site plan.
- A site going into multiple languages: budget for the Localize add-on separately - it isn't included free on Basic or Premium.
Where does Figment fit in?
Nowhere in this specific comparison - Figment publishes a website from a Figma design through its Figma plugin, and it has no CMS, no ecommerce plan, and no staging-workspace tier of its own. If you're deciding whether Webflow's CMS-and-hosting model or a simpler Figma-to-site publish fits your project, our Framer vs Webflow and Webflow vs WordPress comparisons cover the platform-level trade-offs; this page is only about what Webflow itself charges once you've decided to use it.
Bottom line: Webflow's pricing isn't one ladder - it's a Site plan for what the site can do, an optional Ecommerce plan if it sells anything, a Workspace plan for staging and team seats, and separate add-ons for localization, analytics, and conversion optimization. Price out the combination you actually need on Webflow's pricing page rather than comparing a single number across plans.
