Wix Email Marketing: What It Does and Its Limits

Wix Email Marketing lets you build and send campaigns from a drag-and-drop editor, trigger automated emails through Wix Automations, and track opens, clicks, and bounces, all from a shared monthly send balance that's separate from your website plan. The free tier sends 200 emails a month; paid email marketing plans (Essentials, Core, and Advanced) raise that allowance, remove Wix branding, and add scheduling and multi-address sending. Here's exactly what it covers, sourced from Wix's own support documentation (checked September 2026).

What is Wix Email Marketing, and is it part of my site plan?

No — it's a separate product with its own plans. Wix states it directly: "Email marketing plans are separate from Wix's site plans. Site plans enhance your site's capabilities, while an email marketing plan enables you to use advanced email features" (Wix, "Email Marketing: Understanding Your Monthly Balance"). You manage it from its own dashboard, described by Wix as "your one-stop-shop for growing and engaging your audience. This is where you go to create, edit and keep track of your email campaigns" (Wix, "Email Marketing: About Your Email Marketing Dashboard").

Every plan, including free, gets the same editing tools: a drag-and-drop email editor, "designer-made templates," automated emails, audience segmentation, and custom reports (Wix, "Email Marketing: Upgrading Your Email Marketing Plan"). What changes across plans is the monthly send allowance and a handful of specific features, covered below.

What can I actually build with a campaign?

A campaign is a one-time or scheduled email sent to your contact list, built in the same editor whether you're on the free plan or a paid one. Wix's dashboard organizes campaigns into four states: Published (sent), Scheduled, Draft, and Archive. The dashboard itself also shows your subscriber count, weekly signups, and campaign performance, including "open rate, bounce rate, spam rate and more" (Wix), with the ability to compare results across multiple sends.

What do Wix Automations add on top of campaigns?

Automations handle the recurring and triggered emails a one-off campaign can't. Wix's own framing: "Wix Automations is a powerful tool that streamlines your work processes and saves time on manual tasks, with just a few clicks. You can send automated emails to your visitors, remind them about their invoices, create tasks for your team, and much more" (Wix, "Wix Automations: An Overview"). Every automation pairs a trigger (a form submission, an abandoned cart, an overdue invoice) with an action, and Wix notes that "automation trigger options are specific to the app you've selected, and automation action options are specific to the trigger you've selected" (same source). The builder also supports IF/ELSE branching, so an automation can send a different follow-up depending on, for example, an order's total value.

Wix's own suggested use is to run the two features together: "Combine automations with email marketing campaigns to keep your communication consistent and professional" (same source). If your automations are triggered by a form on your site, our guide to Wix Forms covers what those forms can capture and where a submission goes before it ever reaches an automation.

Does every automated email count against my monthly send balance?

It depends on the email type you assign it, and this is one of the more specific things Wix documents. Every automation with a "Send an email" action asks you to classify it as one of three types, and the type controls both whether a recipient can unsubscribe and whether it counts against your balance (Wix, "Wix Automations: Understanding Email Types"):

Wix's example for business transactional: an order-confirmation automation that Wix Events installs by default "will not count towards her monthly email marketing balance" because Wix, not the site owner, created it. A custom automation you build yourself, even one you mark business transactional, does count. Business critical is reserved for messages "absolutely necessary to send, where it makes sense to not display an unsubscribe link" — Wix's own example is a password-reset email.

How does the monthly send balance actually work?

Wix's core statement on the free tier: "Send 200 emails a month for free, or upgrade your plan to send more emails" (Wix, "Email Marketing: Understanding Your Monthly Balance"). One send is one email delivered to one recipient, so a campaign to 50 contacts uses 50 of that allowance, whether it's sent immediately or scheduled ahead. Wix's own page for paid tiers names the plans, Essentials, Core, and Advanced, and lists what upgrading unlocks: "add to your monthly email allowance, remove Wix branding from emails, schedule emails in advance, send emails from multiple email addresses, or share emails in web view with a custom domain URL" (Wix, "Email Marketing: Upgrading Your Email Marketing Plan"). Neither of these help articles prints the exact per-plan email caps for Essentials, Core, or Advanced, so check the current allowance for each paid tier from inside the Email Marketing dashboard's own Upgrade screen before assuming a number.

What happens at the limit: "Once you reach your monthly quota, you can no longer send new email marketing campaigns. Custom automations and app automations with a promotional email type also stop sending" — but "App automations with a business transactional or business critical email type continue to send" even after the quota is hit (same source as the balance quote above). Test emails you send to yourself, and transactional emails sent by App automations, don't count against the balance at all.

Balance resets happen on a schedule tied to your plan type: "Free email marketing plans: The quota resets on the first day of each month at 00:01 UTC for all time zones. Premium email marketing plans: The quota resets at the same date and time you purchased the plan" (same source).

What sender domain does my campaign actually go out from?

Wix documents three options, and the one you pick affects deliverability and reply handling (Wix, "Email Marketing: Choosing the Best Domain for Your Campaigns"):

• A public domain (Gmail, Yahoo, AOL): Wix warns that "mail services might not accept email marketing campaigns sent from free public domains," so it automatically substitutes an authenticated wixshoutout.com sender address instead. Replies still land at your actual reply-to address, not the substituted one.
• A Wix email domain: if you haven't connected a custom domain, or your domain is connected via pointing rather than nameservers, your campaign sends from an already-authenticated Wix address, such as one ending in ascendnotifications.com or wixemails.com.
• A custom domain you own: described as "a branded domain name that can be used for your marketing campaign," which reinforces your brand and, once authenticated, is "less likely to be marked as spam" than an unauthenticated sender.

Authentication itself runs through CNAME records: Wix generates them under Sender Details in the Email Marketing dashboard, and you add them at your domain host to confirm you control the domain. On Core and Advanced plans with a connected domain, Wix also states that "email campaigns are automatically sent from your domain name (if you have one)," and warns that "if you change or disconnect your domain from Wix, email campaign URLs under that domain will no longer work" — worth knowing before a domain move, separate from the email-sending question itself. (Wix, "Upgrading your Email Marketing plan")

What should I check before I rely on this for a launch or a sale?

• Confirm your current plan's exact monthly send allowance inside the Email Marketing dashboard, not from a number you saw somewhere else — Wix's own help pages name the paid tiers without printing their caps.
• Decide your email type for every automation deliberately. An automation you build yourself always counts against your balance regardless of type; only Wix-installed App automations get the transactional/critical exemption.
• If you need every open, click, and reply tied to your own brand, connect and authenticate a custom domain rather than sending from a public address that Wix will otherwise reroute.
• If you hit your quota mid-campaign, only promotional-type sends actually stop; business transactional and business critical automations you didn't build yourself keep working.

Where does Figment fit in?

Nowhere directly. Figment publishes a site from a Figma design through its Figma plugin; it has no email marketing product, contact list, or send balance of its own. If you're moving a site off Wix and want to know what happens to your subscriber list and automations in the process, that's a separate migration question from anything covered here — Wix Email Marketing's contacts and campaigns are tied to your Wix account, not to the website's design.

Bottom line: Wix Email Marketing bundles campaigns and automations into one tool with a single shared monthly balance across both. The free tier's 200-email limit is documented plainly; the paid tiers add allowance, branding removal, and scheduling, but check your actual cap in the dashboard rather than assuming a number. The email-type setting on every automation is the detail most likely to surprise you, since it decides whether that automation keeps sending after your quota runs out.