This page is for a specific person. You're on Shopify, and your site is mostly a website. Maybe there's a shop tab with four products that sells one a month, or maybe you launched intending to sell and never really did. Either way you're paying for a commerce engine to serve a brochure.

If you're doing real volume, close this tab. Shopify is very good at its job and nothing here beats it for that.

What you're paying

Shopify's current plans run Basic at $29/mo on annual billing or $39 monthly, Grow at $79 or $105, Advanced at $299 or $399, and Plus starting around $2,300. On top of that, Shopify Payments charges card rates on each sale, and if you use a third-party gateway instead, Shopify adds its own fee on top, 2 percent on Basic.

None of that is unreasonable for a store. For a site with a contact form and an about page, you're renting an engine you never turn on. And the apps add up, because the Shopify answer to most missing features is an app with its own monthly fee.

The design side

Shopify themes are Liquid, and you can download the theme files as a ZIP from your admin, which is more portability than most builders offer. Worth knowing that the download is the theme only. Shopify's docs are clear it doesn't include your products, collections, menus, pages, blog posts or the files in your content library.

There's also a structural thing people underestimate. Shopify's URL structure is built around a store, so your pages live under Shopify's paths rather than whatever you'd pick. And a purchased theme is licensed to the store you bought it for, not to you generally.

Where to go

Squarespace or Wix. Both handle a small shop plus a real website. Cheaper than Shopify for light selling. Both are closed platforms, and Wix says explicitly that sites can't be exported to another host.

WordPress with WooCommerce. Portable, flexible, and now you maintain it.

Keep Shopify, move the website. This is the one people miss. Run your storefront on Shopify and put your actual site on something design-first, linking to the store. If the shop is a side dish, it doesn't need to own your homepage.

Figment. Design in Figma, publish it live. Below.

What Figment gives you that Shopify doesn't

You own the design file outright. Not a licensed theme tied to one store, not Liquid templates that only make sense inside Shopify. A Figma file opens anywhere, forever.

No theme ceiling. Shopify themes are built around product grids and cart flows, which is exactly right if you're selling and exactly wrong if you're not. On a canvas you draw whatever the page should be.

Updates are design edits with no theme code, no staging duplicate, no app. Publish takes under a minute.

And an open canvas is something AI can genuinely work on, versus a theme system where the model is filling in sections somebody else defined. Our AI website builder is in early access, not generally available yet, built on the same Figma foundation.

Figment has been live since 2021 with just over 20,000 published sites. Our plans are at /plans, and there's no transaction fee because we're not touching your transactions.

Stay on Shopify if

You sell real volume. Obviously. Inventory, fulfilment, taxes, abandoned carts, all of it works and replacing it is a bad trade.

You sell a small number of things but they're the business. A store that does modest revenue still needs a store.

You need checkout to be somebody else's problem. Payments, fraud, PCI, tax rules by jurisdiction. That's genuinely worth a monthly fee.

Moving the website part

Copy the text off your pages, download your images, screenshot each page for layout reference. Rebuild in Figma from those screenshots or a free community template. Publish with the Figment plugin, check the preview URL, then point your domain. If you're keeping the shop, just link to it from the nav. The step-by-step order is the same as our Squarespace migration guide.

Not sure whether to move everything or just the website? Request a demo and we'll look at your setup, and get you into the AI builder early access.